Course curriculum

  1. 1

    • Introduction and Overview to Email Marketing
  2. 2

    • What is Email Marketing?

    • What is an Email Campaign?

    • The Benefits of Using Email Marketing and Campaigns?

    • When and How Should You Implement Email Marketing?

    • Strategies to Build Your Email List

    • How to Import your Mailing List

    • Creating your Mailing List in the Hub
  3. 3

    • Email Campaign Strategy Planning

    • How to Write Effective Subject Lines

    • The 6 Email Pillars For Compelling Emails
  4. 4

    • Using Unsubscribe Links

    • Using Opt-Ins

    • Spam!!! (and how to avoid being in it)
  5. 5

    • The Essential Checklist for the Ultimate Email Campaign
  6. 6

    • Email Templates Available

    • How to Build a Email Campaign from Scratch

    • How to Schedule an Email Campaign

    • How to Create an Email Automation
  7. 7

    • How to Review Email Campaign Data and Insights
  8. 8

    • SPER Campaigns

    • Educational Long Form Email Templates

    • Case Studies / Social Proof Templates

    • Value Add List Email Templates

    • Newsletter Campaign Template Outline

    • Sales and Promotional Email Templates