Course curriculum

  1. 1

    • Overview of the Playbook
  2. 2

    • Early Bird Strategies

    • Day 1 - Early Bird Promo Teaser

    • Day 2 - Early Bird Announcement Post

    • Day 3 - Value Add - Festive F**K it Button

    • Day 4 - Social Proof

    • Day 5 - Scarcity Push Post

    • Day 6 - Value Add Post - Presence over Perfection

    • Day 7 - Final Reminder for Early Birds
  3. 3

    • Promotional Phase Recommendations

    • Day 1 - 28 Dec - Launch Promotional Content + Call Out

    • Day 2 - 29 Dec - Social Proof

    • Day 3 - 30 Dec - Value Add + Social Proof

    • Day 4 - 31 Dec - Who I Am

    • Day 5 - 1 Jan - Mindset Post

    • Day 6 - 2 Jan - What is Online Coaching / My Programme?

    • Day 7 - 3 Jan - Programme Breakdown

    • Day 8 - 4 Jan - Social Proof

    • Day 9 - 5 Jan - Value Add

    • Day 10 - 6 Jan - Scarcity / Final Day Reminder
  4. 4

    • Day 1 - Thurs 18 Jan - Social Proof + Tease

    • Day 2 - Fri 19 Jan - Value Add

    • Day 3 - Sat 20 Jan - Intake 2 Email/Lead Announcement + Tease 2

    • Day 4 - Sun 21 Jan - Mindset + Story Tease/Hype

    • Day 5 - Mon 22 Jan - Announcement w/ Scarcity Push

    • Day 6 - Tues 23 Jan - What I Do & Email

    • Day 7 - Wed 24 Jan - Social Proof w/ Promotion

    • Day 8 - Thur 25 Jan - Value Add w/ What You Do

    • Day 9 - Fri 26 Jan - Mindset w/ Urgency & Email

    • Day 10 - Sat 27 Jan - Final Call Scarcity and Urgency Post

    • Day 11 - Sun 28 Jan - Story Focused Content